Responsive and interactive advertising can take up many forms and does not need to be just a domain of online shopping as Azena
highlighted in their AIoT article that featured our FLOW retail application. Thanks to the innovations in video analytics technology it is quite affordable to do things like starting advertising videos when people pass through a defined “line” or enter a zone. Not enough? Then you can detect the color of their clothing or their age and gender and based on it highlight specific products or offers and help people navigate to the product’s locations. Suddenly you have an innovative way to improve your customer experience and boost your sales. What is more, it is something impressive people will talk about with others mentioning your store name in the process.